BOBBI BROWN / STARTER KITS
WHY
Bobbi Brown needed a campaign to promote their Starter Kits in a fresh and engaging way.
WHATIF
The chosen approach was to use circles as a visual motif, in order to visually frame each of the sets to and keep them distinct. Each set was also assigned a range of colors as a color palette, in order to distinguish them amongst each other.
Art Direction
Homepage Hero
Module
Instagram Story