WHYWHATIF is the stage name for designer and art director Jeff Albert. Jeff has a well-rounded background, having worked on a wide range of projects, as well as various aspects of strategy development and production. He has worked with creative agencies, boutique design agencies, marketing companies, as well as having his own clients who have included artists, museums, furniture companies, fashion designers, fashion stylists and jewelry designers. He has worked on full identity systems, corporate branding and websites; art directed photo and film shoots, and an animated broadcast spot; and created many print and digital marketing pieces. More than a service provider, he enjoys forming evergreen creative relationships.
He has a strong passion for research and immersion relating to his projects to learn as much as possible, creating unique and special experiences for his clients, and bringing forth the unique story that each brand has to tell.
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