BOBBI BROWN / LOYALTY PROGRAM
Bobbi Brown needed a redesign of their Loyalty Program visuals.
The chosen approach was to create a unique visual for each level of the Loyalty Program, as well as an overall visual for the program itself. The photoshoot was executed using product to create the visuals from the Bobbi Brown crest motif. The materials relate to the different levels, based on the ordered process of applying skincare and makeup products.
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