A campaign for Bergdorf Goodman, featuring real men of New York, who do interesting things.
What does a good man do? Bergdorf Goodman wanted to investigate this question by finding real men of New York who embody Bergdorf’s ethos of being a good man. After interviewing over 100 men, we chose six who fit the role perfectly, including New York Knicks star Carmelo Anthony. Shot by the fabulous Mei Tao, the men were of varied careers, but all talented, intelligent, good men.
// ART DIRECTION // DESIGN