10 MADISON SQUARE WEST
Branding for a property development bordering Madison Square Park.
“Home is where the park is.” When your home borders Madison Square Park, it becomes your front yard and gives you a connection to nature in the concrete jungle. That became a focus for the imagery and copy, while a “square” shape became a visual motif. With 125 units in the 24-story building, all priced in the millions, the identity and accompanying collateral needed to exude luxury and sophistication. A coloring book was also created for interested buyers with children, since the developers were hoping to attract families.
// BRANDING // DIGITAL // DESIGN // PRODUCTION
Website // 10msw.com
Children’s Coloring Book