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Already having an established reputation, but having never had a branding system, Atelier AM wanted a mark that would support their sophisticated portfolio, with an element of mystery and insider-knowledge. The resulting icon is an abstract AAM, which can stand on its own as a mark, or can be supported by the wordmark to communicate the full brand. The green and gold color palette stands out from typical interior design firm branding, and calls to mind the hues of their home base in sunny California.