WHATIF

At 10 years old, One&Only’s visuals, website, and collateral were feeling tired. With Christy Turlington as muse, a new campaign was created which was featured in black and white, while art direction for new resort imagery in jewel tones was laid out in extensive detail in updated brand guidelines. A hierarchy was created for the wordmarks of the resorts to draw attention to the incredible locations of the resorts. Each resort would have similarly designed collateral, while also getting a unique icon and spot color to connect to their local cultures. The new website featured five brand films, as well as the jewel tone resort imagery, telling not just the story of what guests’ stay is like but also the ethos of the brand.

Agency: Chandelier Creative